Consultation and Marketing Plan
- Assess current career status and short term / long term goals
- Review inventory, pricing and existing marketing materials
- Portfolio critique
- Discuss current marketing efforts and their results
- Custom 1 year marketing plan in writing
|
Brand Identity
- 3 logo options
- Business card and letter head design
- Management of print production
|
Web Design
- Domain name and email address reservation
- Hosting management
- Custom site design -3 design options
Including pages
for:
- Home page
- Biography / Résumé
- Gallery (4 portfolio pages)
- Upcoming exhibitions
- Contact information
|
Portfolio Development
- Artist statement
- Résumé
- Image preparation
- Description of work
- Clean, clear, simple design
|
Annual Contact/Client Management
- 2 updates to contact database
- 2 emails and 1 direct mailing to your clients featuring latest work and exhibition information
|
Exhibition Support
- Design email invitations
- Direct mail design and production
- On site show materials
- Mail and track responses
Advertise
- Press package
- Design and submit ads for art calendars and local publications
Post show
- Follow up email to visitors
- Update website with show photos and sold works
- Analysis identifying the positives and negatives from the show
|
Opportunity Research
Listings will be emailed monthly
- Solo and group shows
- Grant opportunities
- Juried competitions
- Festivals
|
